Media Pack

Calum McSwiggan is a writer, radio presenter, digital content creator and LGBT+ advocate with a combined following of over 200,000 highly engaged people across his social media platforms. Calum is passionate about queer culture and uses his platforms to celebrate and shout about LGBT+ representation in film, literature, music, fashion, and travel. Whether discussing LGBT+ issues, modelling androgynous clothing, or promoting a gay friendly destination, Calum is proud to put his community at the heart of everything he does.


YouTube


Demographics:
Predominantly LGBT+ UK based people aged 18-35.
High number of followers also located in The United States, Australia, and Canada.

Stats:
84,000+ Followers
Average number of views per video: 30,000
Average engagements per video: 2,000

Brand partnership examples:
LGBT+ Switchboard:
147,000+ views
YouTube Space London
112,000+ views
Pride in London: 56,000+ views
Ebay & Albert Kennedy Trust: 33,000+ views
Stand Up To Cancer: 23,000+ views
Stonewall: 18,000+ views
Netflix: 16,000+ views

 


Twitter


Demographics:
Predominantly LGBT+ UK based people aged 18-35.
High number of followers also located in The United States, Australia, and Canada.

Stats:
69,000+ Followers
Average impressions per month: 4,000,000
Average engagements per month: 100,000
Average engagements per tweet: 2,000
 

Brand partnership examples:
20th Century Fox: 4,850+ engagements
One Condoms: 4,300+ engagements
Virgin Active: 4,250+ engagements
River Island: 3,800+ engagements
ASOS: 2,500+ engagements
Absolut Vodka:  2,300+ engagements

 


Instagram


Demographics:
Predominantly LGBT+ UK based people aged 18-35.
High number of followers also located in The United States, Australia, and Canada.

Stats:
46,000+ Followers
Average engagements per post: 3,800
Number of impressions per post: 30,000
Instagram story views: 4,000 – 12,000 per story

Brand partnership examples:
Virgin Atlantic: 5,700+ engagements
Slovenia Tourism: 4,200+ engagements
Speedo: 4,100+ engagements
Primark: 3,500+ engagements
Radisson Blu: 3,500+ engagements
Spanish Tourism: 2,700+ engagements

 



Press & Media Coverage

The Video Conversation
– Feed Magazine 2018

LGBT+ Activists Demand A People’s Vote On Brexit
– Gay Star News 2018

YouTubers Speak Out In Support Of Gender Recognition Act Reform 
– Ten Eighty 2018

LGBT+ YouTubers Reflect On Their Journeys For National Coming Out Day
– Gay Times 2018

LGBT+ Influencers Celebrate Bi Visibility Day
– Irish Times 2018

YouTubers Stand Up To Cancer
– Ten Eighty 2018

5 Things We Learned From The Children’s Media Conference
– Medium 2018

The Most Popular LGBT+ YouTubers
– Vlogfund 2018

How Much Do Influencers Really Earn?
– Refinery 2018

Are Fashion & Sexuality Linked?
– Pink News 2018

Sex Education Panel At YouTube Convention
– Ten Eighty 2018

Calum McSwiggan Campaigns For Better Sex Education In Schools
– We The Unicorns 2017

Calum McSwiggan Talks New Radio Show
– Ten Eighty 2017

Calum McSwiggan Speaks Out Against Unethical Animal Rights Group
– Metro 2017

YouTuber’s Viral Thread Draws Attention To Animal Cruelty
– True Activist 2017

YouTubers Fight Mental Health Stigma
– Ten Eighty 2017

Sex Positive YouTubers Are Giving Kids The Sex Talks We Wish We’d Had
– Mashable 2017

Calum McSwiggan Critcises Unethical Event Organisers
– BBC Newsbeat 2017

Calum McSwiggan Calls On YouTube To Stop Censoring LGBT+ Videos
– Attitude 2017

Gay & Transgender Creators Call Out YouTube Censorship
– New York Times 2017

Gay Britannia
– BBC Radio 4 2017

Calum McSwiggan Shows People The Truth About PETA
– Bored Panda 2017

Calum McSwiggan Teams Up With YouTubers For National HIV Testing Week
– Ten Eighty 2016

Calum McSwiggan Overcomes Hardships & Depression In New Documentary
– Gay Times 2016

Calum McSwiggan SU2C

10 Powerful Videos About Depression
– 
Recovery Diaries 2016

It’s Tough Being A Man
– BBC Three 2016

Gay Short Horror Film Exposes The True Terror Of Bullying
– Towleroad 2015

Why Millennials Want A Personal Side To Advertising
– CNBC 2015

Calum McSwiggan Announces LGBT+ Collaboration Month
– TenEighty 2015

Calum McSwiggan Shares Your Stories For Anti-Bullying Week
– Gay Times 2015

Gay Couple’s First Kiss Will Grow Your Heart Three Sizes
– Towleroad 2015

Calum McSwiggan: How I Abstained From Sex In Order To Give Blood
– Pink News 2013